Pincer Shack

Role
Brand Designer
Year
2025
Industry
Food
Pincer Shack typographic lockup with claws
Takeout boxes with the claw pattern
Branded paper cups
Bread bags with claw print
Coral tote bag in use
All You Can Eat banner in a mall

Pinch. Dip. Devour. A seafood boil joint that wanted to feel like the meal: messy, loud, and worth rolling your sleeves up for. The identity leans into the claw: a pincer mark, a punchy coral-and-cream palette, and a rallying cry that doubles as the menu instructions.

Design

The claw sits inside the wordmark, on its own, or blown up as a crop. The chant repeats into a wall-of-text pattern that lines trays, wraps interiors, and fills any surface the logo doesn't.