Hue by Idera

Role
Editorial Designer
Year
2025
Industry
Fashion
Hue by Idera portfolio cover
Contents map on black with neon cornersTable of contents
Hue by Idera introduction spreadIdera, creative director of HBI
The Coalesce ExhibitionHuebyidera x 30S Store
Tides & Threads, Wakohji communityID ERA, the artist
HUÉ-MAN Anatomy & HUÉ-SPORTPsych Collection
AABOUX Paris shootIn the Woods
Hue by Idera brand lockup on blackLookbook plate on cream

A full portfolio book for Lagos fashion designer Idera Oyeneyin. Working hand-in-hand with Idera as creative director, we curated her collections, collaborations, and exhibitions into one editorial system, bringing her story of duality to life: strength and softness, chaos and control, told through loud photography, torn-paper collage, and a neon thread running through every spread.Two page languages alternate through the book: quiet cream lookbook plates that let the garments speak, and dense black editorial spreads with collaged cut-outs and neon-highlighted copy.